Monday, October 20, 2008

The Political Brain by Drew Westen

This fascinating book about how the 'political brain' works came out in 2007, and was particularly aimed at showing the Democratic Party in America how it could win back the White House. By the time you read this, thanks to Barack Obama, they may already have done so, but the central thesis of this interesting book remains important - that the belief that reason will determine how people think and vote about politics is a misnomer; it is the emotional reactions of the brain that often come to the fore, even in the face of overwhelming, reasoned evidence that points in the opposite direction. Not for nothing has Bill Clinton, that most emotional of political campaigners, described this as one of the most important books he has read.

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